Do you ever go on social media only to resurface frustrated & confused, not sure what you just did, let alone if it was meaningful?
I know, It can be bonkers on there.
Social media is a great marketing tool with many people sharing how it's working for them.
Yet, it can feel like a crowded night club where you’re shouting over the noise. Then the lights go on and nothing looks as sexy as you thought.
I crave authentic connection in a technological world of digital words, emojis and pretty photos.
Don't get me wrong, I love pretty photos.
Yet, not enough of us are talking about the "cray" of social media and how to navigate it in an authentic way.
The conversation hit home with so many. (Evidence that social media can still be used for good ;)
Here’s some of the words that people used to describe their experience. Can you relate to any of them?
It’s feels like a fake world
We are showing others only what we want them to see
Tedious cycle of trading content for followers/likes
Feeling blocked and burdened with social media
Needing to stop posting completely and not sure how to get back into it
Second guessing what to do
Feeling frustrated about how people grow their accounts or get followers
This is how people want to feel on social media:
Bring back human contact!
Keep it simple and authentic
Let go of the likes/followers
Feel light about sharing their creativity
Want refreshing attitudes and positivity
A balance in life between family, passion and marketing
To feel certain they are learning something thru the trial and error
To trust that breaks are okay
The desire to be part of it but in a healthy way that feels good
A space to slow down and connect
Time to create/paint/follow their passion and create meaningful marketing
What are some of the reasons why Social Media is making us crazy?
There’s so many platforms to choose from
Social media is designed to be addictive
Platforms are always in flux with changing features + algorithms
You are not seeing all of the backend work that goes into maintaining a successful account
You are still carrying the belief that more is more.